| Museum opens with forecourt party

The German Football Museum is open to the public. At 11.03am on Sunday, 25 October, Dortmund mayor Ullrich Sierau, accompanied by the general secretary of the German Football Association (DFB), Helmut Sandrock, and League Association president Dr Reinhard Rauball, cut through the red ribbon to grant the first visitors access to a new way of experiencing German football. Museum director Manuel Neukirchner and general manager Michael Kesseler joined the people on the forecourt in the countdown and then declared the museum officially open.

[Translate to Englisch:] #bild#The various museum levels were soon full to capacity. Almost all of the online ticket contingent for the opening day was taken up, and people flocked to the box office throughout the day. For safety reasons, only 300 people per hour were allowed into the exhibition space. With every access period sold out, more than 1,500 people visited the museum on the first day.

"We're very satisfied with the first day," a delighted Neukirchner said. "The logistical and technical processes ran smoothly. The people who bought tickets in advance on the internet went straight into the exhibition area via the fast lane, while the people in the queue for the box office were able to enjoy the on-stage entertainment as they waited."
A live band, comedy acts and ball jugglers, plus competitions, photo opportunities and face painting, created a festive atmosphere at the forecourt party. Sierau said: "The German Football Museum is an attraction for our city and the region. This project has a unique selling proposition and bringing it to Dortmund will pay off. It's an open, communicative museum and an attractive experience that is more than worth a visit."

The location of the museum was "a very good choice" according to Sandrock. "I come from the region and know just how much the people are emotionally invested in the game and love their football. Visitors will see that the 140-year history of the German game offers a wealth of material for a wonderful museum experience."

#bild#A view shared by Dr Rauball: "Thanks to some outstanding stars and characters football has served up terrific sporting achievement and exciting entertainment for generations. It gives people so much to talk about, is a synonym for passion and emotion, and delivers unforgettable moments. All this is reflected in the exhibition space of the German Football Museum."

The city-centre site was made available by the City of Dortmund as part of the bidding process for the museum. Created by HPP Architekten, the building blends into the urban environment at the prominent location opposite the central railway station and is a welcome addition to the city's art and culture scene. Coupled with the exhibition concept designed by the scenography agency TRIAD Berlin, the museum represents a new culture format for the German game.

In total, the DFB invested 17.5 million euros in the project from the surplus generated by the 2006 World Cup and sponsorship income. The state of North Rhine-Westphalia granted a subsidy of 18.5 million euros, giving a total on-budget completion cost of 36 million euros. The German Football Museum is operated by a not-for-profit DFB foundation, whose equal partners are the City of Dortmund and the DFB.

The museum is open from 9am to 6pm on Tuesday to Sunday. Tickets are available from the box office and online at fussballmuseum.de. The ticket price includes free public transport on services operated by Verkehrsverbund Rhein-Ruhr (VRR).

Click here for the photo gallery.

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