Wir sind Fußball

We are football

Video (duration 100 seconds)

The aim of the German Football Museum is to present the phenomenon and universal appeal of football in a captivating way. The museum brings the sport’s emotionally charged history to life and celebrates the joy of football. The guiding principle and motto of the museum reflect its intent to become a central focal point for the game in Germany: We are football.

An insight into the layout and staging of the German Football Museum can be gained by viewing the following #video:13850:video (duration 100 seconds)#


Before the match

Even from a distance, the different cycles of the LED façade on the front of the museum building offer an initial hint of the exhibition experience within, while oversized sculptures of players on the forecourt reinforce the football theme. Pulses of light shoot in the direction of the entrance, leading visitors into the foyer, where the pulses of light converge to form a mesmerising ball sculpture. Just like before kick-off, fans make their pilgrimage towards the stadium.

Miracle of Bern


The tour of the exhibition begins with an emotional presentation of Germany’s first World Cup victory. The ball originally used in that 1954 final sits illuminated at the centre of this exhibit. Members of that legendary World Cup team greet visitors before the German national anthem rings out to begin an impromptu journey into the past – a tribute to the Miracle of Bern.

First half

Exhibition: First Half

The top level of the exhibition is entirely dedicated to the national team. After a look at the development of the sport in England and Germany, visitors can relive the German national team’s greatest moments. Along the way, the exhibition focuses on the history of the DFB, women’s football and the sport in East Germany, concluding with modern footballing history and the 2014 World Cup title.

The national team’s major milestones begin with their formative years before moving on to Wembley in 1966, where the question is posed once more: was it a goal or not? Visitors are placed in the role of investigators and asked to decide for themselves. The ‘match of the century’ between Germany and Italy at the 1970 World Cup – nicknamed the “Hitzeschlacht von Mexiko” (Red Hot Battle of Mexico) – was followed by a home World Cup in 1974 starring “Der Bomber der Nation” (The Nation’s Bomber). Here, an impressive presentation examines the sequence of movements comprising Gerd Müller’s explosive shot, taken on the turn to seal a 2-1 win against the Netherlands in the final.

2nd Floor

After a tribute to the Kaiser entitled the “Beckenbauer Five”, there is a chance to look behind the scenes of the national team. Germany’s status as “tournament performers” is addressed, while Oliver Bierhoff and Nia Künzer discuss their golden goals, a presentation that provides a transition into the world of women’s football.

Visitors are then reminded of the events of the 1990 World Cup, with Rome’s Stadio Olimpico providing an impressive backdrop for the unforgettable moments surrounding Germany’s third World Cup triumph, even unveiling the original penalty spot from which Andreas Brehme scored the winning goal in a 1-0 win against Argentina.

History of the DFB

One "Zeit-Raum" (Time Space) explores the history of the DFB from its establishment in 1900 right up to the present day with the help of 115 exhibits – one for each year of its existence. After a side exhibit on football during the First and Second World Wars, this area concludes with a look at the DFB’s commitment to social causes.

The adjacent area takes a look at football in East Germany, after which visitors can sit on a coach’s bench to trawl the comprehensive media archive for highlights from international matches.

Golden Generation

Next up is a trip to Brazil, and a 300 m2 exhibit where football fans can learn how the DFB has worked systematically towards the success of the national team since EURO 2000 – a 14-year period in which German football was reinvented.

Talent is now developed in a new scouting and support system. The milestones of this evolution are highlighted in a room equipped with state-of-the-art technology to show how the thrill of Germany’s ‘summer fairytale’ in 2006 and even the defeat in the 2010 World Cup semi-final marked the path to the 113th minute of the final under the Rio sun, and the moment at which the footballing world celebrated a new golden generation.

Germany’s fourth World Cup title is the highlight of this presentation and leads visitors to the main event – the centrepiece of the German Football Museum, a place full of magical images and sounds. As the first half of the exhibition draws to a close, doors open to reveal the Vault. Here, guests can gaze upon the biggest trophies and most meaningful relics of German footballing history in reverent silence and stand within arm’s reach of the national team’s greatest triumphs.

The Vault

Visitors then dive into the complex world of tactics and formations to discover the coaching and tactical philosophies of influential coaches.


Exhibition: Second Half

The first floor of the German Football Museum is dedicated to the world of club football. Here, exhibits range from the history of the Bundesliga, the professionalisation of the sport and the country’s passion for the game and its protagonists, all the way to cup competitions.

From the Victoria to the Championship Shield, this second part of the exhibition first recounts the history of club football. The centrepoint of this room shows the Bundesliga from its establishment in 1963 to the present day, as the Perpetual Table uses time-lapse technology to illustrate the rise and fall of clubs over the years. The rear area of the room reflects the true diversity of the Bundesliga and is also home to the Bundesliga Lounge.

The exhibition also highlights how football and media interact with each other, with the Format Room showing the vast array of football television formats. The interactive commentary booth gives visitors the chance to try their hand as a football summariser.

Second Half

The DFB Cup is then compared with other European cup competitions. This exhibit enables guests to get up close and personal with the competition’s venues, most sensational amateur club successes and legendary players.

Areas such as Temple of Passion, Fans and Fan Culture and Referees and Rules complete the insight into the phenomenon that is the Bundesliga as the Bundesliga carousel brings the second half of the exhibition to a close. Inside an inverted stadium, a looped presentation sheds new light on the spellbinding world of Germany’s top flight.

Hall of Fame

At this point, visitors reach the most atmospheric part of the German Football Museum – the Hall of Fame. This room provides a permanent tribute to the greatest legends in German men’s and women’s football. Beside the Hall of Fame, revolving artistic media installations depict some of the sport’s greatest personalities.

Extra Time

The national team’s bus sets visitors’ hearts racing once again as fans experience what life is like for their team on the go as part of a guided bus tour.

The lower level is home to the spacious multi-purpose arena. After refreshments at the Fan Café, guests have the opportunity to get involved on the pitch themselves or view the special exhibition housed here. The arena’s particular strength is its adaptability. The space can be used for all kinds of different events, including press conferences, exhibition matches and galas.

Multi-Purpose Arena

As visitors move towards the exit, they can view a full-length replay of the amateur match of the week. Beside this is the Club Wall, depicting the names of more than 26,000 DFB clubs on LED banners together with the motto Wir sind Fußball! (We are football!)

Guests exit the museum via the gift shop, with the N11 bar offering one last opportunity to reflect on everything they have just seen while enjoying selected dishes from the national team’s latest menu.

The layout and showcasing of the exhibition promise to deliver an enthralling and unforgettable experience as the sheer variety of the German Football Museum brings the beautiful game to life.

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Deutsches Fußballmuseum © 2017

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